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Showing posts from July, 2015

"WEED got that b-roll!"

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After celebrating some victories on the ballot, marijuana advocates have another issue to blunt: They want pot to be seen as a substance that normal, everyday people do.

Which is what sparked a new high in pro-marijuana public relations.

I give you: the marijuana b-roll project.

Put this in your pipe and smoke it: Yes, the puns in this post are on purpose. This is all supposed to be in good fun.

B-roll is TV shorthand for footage that can be shown while somebody talks. The Drug Policy Alliance is (fairly, I think) sick of, in their words: "watching cheesy b-roll footage of textbook stoners for every television news story about marijuana."

What they offered is an amusing, too-perfect collection of 21 clips of people buying and using marijuana-- which brings back fond memories of the infamous "we got that broll" YouTube sketch:

1. He's helping, but looks like grandma's teaching Bong 101

DPA title: "Young man helping older woman smoke marijuana with a wate…