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Showing posts from October, 2015

How Cam the Ram got political with a bull

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It flashes by so quickly, most TV viewers in Colorado might not give it a second thought.
Cam the Ram, the mascot for Colorado State University athletics, appears on screen for two seconds of a 30-second political ad asking voters to vote in favor of extending a tourism tax to benefit the area around the National Western Stock Show complex.
He's there because CSU stands to gain a new Agricultural facility as part of the master plan that ballot question 2C would help to fund.
While working on a Truth Test of the ad for 9NEWS on Monday, I wondered how it came to be that CSU would participate in a political ad this way.
In similar circumstances, local school district officials are loathe to appear as though they are campaigning in favor of bond issue questions, even if they think the measures are vital.
So, we asked CSU what made it okay to use Cam on camera.
"In August, the CSU Board of Governors approved [a] resolution in support of the tourism ballot measure," said univ…